The unexpected pounce of the Coronavirus disease meant that all sports activities would be
halted from nearly all parts of the globe. Governments banned social meetings, contact sports,
and every activity that involved physical meetings to curb the spread. Football, the world’s most-
followed sport was not spared, and fans of the famous European leagues had to deal with boring
weekends indoors.
Technology allowed virtual sports to blossom, and where even
online soccer betting was
impossible, there was room for online betting on virtual events that sort of blossomed during the
period. The experience was, however, not the same, and the football season was deeply affected.
The Suspended Season and Virtual Training Sessions
In England, the football season was suspended midway through the season as the government
sought ways to deal with the pandemic. Stadiums and training grounds were closed indefinitely,
meaning no one was allowed anywhere near these facilities. It made total sense following reports
of players contracting the virus and being quarantined. Lives were lost; for example, Manchester
City manager Pep Guardiola lost his mother to Covid-19.
Teams resorted to conducting training sessions online, which was limiting in many aspects.
Managers lamented over unfitness among players, unrhythmic sessions, and poor communication
among players, but it was the situation they had to deal with.
Lost Revenue
The spread of Covid-19 also meant big losses in revenue for both clubs, commercial partners,
and broadcasters. There were no matches to air, so TV rights were going to waste. The money
received from fan interaction with football was no longer forthcoming. Betting companies like
Betway changed to offering virtual games where fans would bet on virtually stimulated events.
Even with the football season's eventual resumption midway in June, there wasn’t much to
celebrate for clubs, as there were no fans allowed in stadiums. There were staff layoffs in most
clubs, and in some cases, players had to do with pay cuts to allow clubs to balance their finances.
No Fan Parade
When Liverpool Football Club was declared champions of England after 30 years of waiting, the
usual fanfare was missing. Circumstances would not allow fans to celebrate with their heroes, as
would have been the case in an ordinary season. Under normal circumstances, the city of
Liverpool would have been brought to a standstill, thanks to the religious following the EPL
champions enjoy in and out of Merseyside.
Online Betting the New Normal
The Coronavirus pandemic paved the way for a new adventure. The betting craze would not be
stopped following the suspension of physical sports, as Betway and other top bookmakers made
it possible for betting fans to make money from virtual events. As brick-and-mortar casinos were
closed down following lockdowns and other health guidelines, there was a rapid growth in how
much online content fans consumed after the outbreak. Fans had more free time at home, and
because virtual games can be played anytime, it meant an increase in fan enrolment. Even with
the regulated resumption of sports and limited fan attendance in stadiums, online betting will be
here for the longest time.